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SMS templates

What Are SMS Templates?

SMS Templates allow you to create reusable text message content that can be used throughout AgentRoof CRM.

They help save time by allowing you to create predefined SMS messages that can be used in Action Plans, manual SMS communication, and other automation features.

SMS Templates support customizable message content and merge fields for personalized communication.

Access SMS Templates

  1. From the left-hand menu, select Templates.

  2. Click SMS Templates.

  3. The SMS Templates page will be displayed.

SMS Templates are organized into folders for easier management.

Understanding Template Folders

Templates are stored inside folders.

The system includes default folders created by AgentRoof.

System Folders

System-generated folders:

  • Start with AgentRoof

  • Cannot be edited

  • Cannot be deleted

In addition to system folders, you can create your own folders to organize custom templates.

View SMS Templates

  1. Navigate to CRM > Templates > SMS Templates.

  2. Click the folder containing the template.

  3. Locate the desired template.

  4. Click View in the Actions column.

  5. The template preview will be displayed.

Create a Folder

  1. Navigate to CRM > Templates > SMS Templates.

  2. Click Create Folder.

  3. Enter the Folder Name.

  4. Click Save.

The folder will be created successfully.

Create an SMS Template

SMS Templates can be created inside an existing folder or a newly created folder.

  1. Navigate to Templates > SMS Templates.

  2. Click Add SMS Template.

  3. The SMS Template Editor will open.

Configure Template Details

Enter the following information:

  • Template Name

  • Folder Name

  • SMS Message Content

Select a Folder

Choose the folder where the SMS Template will be stored.

If the required folder does not exist:

  1. Click Create Folder.

  2. Enter the Folder Name.

  3. Click Save.

  4. Select the newly created folder.

Folders help organize templates and simplify template management.

Create SMS Content

Enter the SMS message content in the template editor.

The message entered here will be used whenever the SMS Template is selected in communications or automated workflows.

Use Merge Fields

Merge Fields allow dynamic information to be inserted automatically when the SMS message is sent.

Examples include:

  • First Name

  • Last Name

  • Contact Name

  • Realtor Name

  • Realtor Email

  • Phone Number

When inserted into a template, merge fields appear as placeholders such as:

[[name]]

The actual lead information will automatically replace the placeholder when the SMS is delivered.

Merge fields can be inserted directly into the SMS message content.

Save the Template

After completing all required information:

  1. Click Add Text Template.

The SMS Template will be created successfully and displayed in the selected folder.

View an SMS Template

  1. Navigate to CRM > Templates > SMS Templates.

  2. Open the folder containing the template.

  3. Locate the desired template.

  4. Click View.

The template preview will be displayed.

Edit an SMS Template

  1. Open the folder containing the template.

  2. Locate the desired template.

  3. Click Edit.

  4. Make the required changes.

  5. Click Update.

The SMS Template will be updated successfully.

Important Note

Changes made to an SMS Template only affect future usage of the template. Previously sent SMS messages are not modified.

Delete an SMS Template

  1. Open the folder containing the template.

  2. Locate the desired template.

  3. Click Delete.

  4. Confirm the deletion.

The SMS Template will be removed successfully.

SMS Templates currently assigned to an Action Plan cannot be deleted.

You must first remove the template from the Action Plan before deleting it.

Using SMS Templates in Action Plans

SMS Templates can be used while creating or editing Action Plans.

  1. Navigate to Automation > Action Plans.

  2. Create a new Action Plan or edit an existing Action Plan.

  3. Click Add Action.

  4. Select Send Text as the action type.

  5. Choose the desired SMS Template.

  6. Configure the execution timing.

  7. Click Save or Update.

The selected SMS Template will be used when the Action Plan executes the SMS step.

Conclusion

You have successfully learned how to manage SMS Templates in AgentRoof CRM.

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