Analytics

What Is Analytics? 
 The Analytics section provides insights into a lead's property browsing behavior and interests. 
 It helps you understand the types of properties a lead has viewed, their preferred locations, property categories, and building types based on their activity. 
 All analytics data is generated from the properties viewed by the lead, allowing you to better understand their preferences and interests. 
 View Lead Analytics 
 
 
 Navigate to CRM . 
 
 
 Open the desired lead. 
 
 
 Select the Analytics tab. 
 
 
 The Analytics page will be displayed. 
 The Analytics tab organizes lead activity into categories such as: 
 
 
 For Sale 
 
 
 Sold 
 
 
 For Rent 
 
 
 Leased 
 
 
 Pre-Construction 
 
 
 Select any category to view detailed analytics for that property type. 
 For each category, a summary section is displayed showing information such as: 
 
 
 Number of properties viewed 
 
 
 Average price 
 
 
 Average bedrooms 
 
 
 Average square footage 
 
 
 Average year occupied 
 
 
 The Analytics page also includes visual charts that help identify: 
 
 
 Preferred building types 
 
 
 Preferred locations 
 
 
 For example, selecting For Sale displays analytics based only on the properties viewed by the lead that were listed for sale. 
 These insights help you better understand a lead's interests and property preferences.